# Whitepapers & Guides

# Overview

Whitepapers and guides are comprehensive resources that demonstrate your expertise and provide valuable information to potential clients. They're excellent lead generation tools that showcase your knowledge while offering practical value to your audience.

# Accessing Whitepapers & Guides

# From Your Listings Dashboard

Log into your vendor account at https://www.b2bea.org/account
Click the Listings tab in the left sidebar
Navigate to Whitepapers & Guides section
View your resources in the grid display below the count

# Whitepapers & Guides Dashboard

# What You'll See

Count Display: Total number of whitepapers and guides you have published
Individual Grid: All resources displayed with management options
Quick Actions: Edit, view, or manage each resource

# Grid Information

Each resource in the grid shows:

Title: Resource name and headline
Type: Whitepaper, Guide, Report, etc.
Publication Date: When the resource was published
Status: Draft, Review, or Published
Actions: Edit, View, or Delete options

# Managing Your Resources

# Creating New Resources

Click "Create New Resource" button
Fill in required information:
- Resource title and type
- Author information and publication date
- Executive summary and description
- Content and main body text
Upload supporting materials (PDFs, images, charts)
Set publication status and visibility options
Save and publish your resource

# Editing Existing Resources

Locate the resource in your grid
Click "Edit" to modify content
Update information as needed:
- Content and formatting
- Supporting materials and media
- Publication settings and categories
Save changes and update publication status

# Content Management

Publication Status: Control when resources go live
Resource Types: Categorize as whitepapers, guides, reports, etc.
File Management: Upload and manage PDFs and supporting documents
SEO Settings: Optimize for search and discoverability

# Types of Resources

# Whitepapers

Industry Research: In-depth analysis of market trends
Technology Analysis: Comprehensive reviews of solutions
Best Practice Guides: Detailed methodologies and approaches
Case Study Reports: Extended analysis of successful projects

# Guides and How-To Resources

Implementation Guides: Step-by-step process documentation
Best Practice Manuals: Comprehensive industry standards
Tool and Platform Guides: How to use specific technologies
Checklists and Templates: Practical resources for implementation

# Reports and Analysis

Market Reports: Industry trends and data analysis
Technology Comparisons: Side-by-side solution evaluations
ROI Studies: Return on investment analysis and case studies
Industry Benchmarks: Performance metrics and standards

# Best Practices for Resource Creation

# Content Quality

Comprehensive Coverage: Address topics thoroughly and completely
Actionable Insights: Provide practical, implementable advice
Data and Evidence: Support claims with research and examples
Professional Presentation: Maintain high standards for formatting and design

# Visual Elements

Professional Layout: Clean, readable design and formatting
Charts and Graphs: Visual representations of data and concepts
Infographics: Simplified explanations of complex topics
Brand Consistency: Maintain unified visual identity

# Lead Generation

Gated Content: Require contact information for access
Clear Value Proposition: Explain what readers will learn
Call-to-Action: Include next steps and contact information
Follow-up Strategy: Plan how to engage with leads

# Content Strategy and Planning

# Resource Planning

Audience Research: Understand what your prospects need
Topic Selection: Choose subjects that showcase expertise
Content Calendar: Plan resource creation and publication
Quality Standards: Establish review and approval processes

# Distribution Strategy

Multiple Channels: Share across various platforms and networks
Email Marketing: Include in newsletters and campaigns
Social Media: Promote on relevant platforms
Partner Networks: Share with industry partners and associations

# Performance Tracking

# Resource Metrics

Download Counts: How many times resources are accessed
Lead Generation: Contact form submissions and inquiries
Engagement Rates: Time spent reading and interaction levels
Conversion Tracking: Downloads that lead to business opportunities

# Optimization Strategies

Content Analysis: Identify which topics perform best
Format Testing: Test different resource types and lengths
Distribution Analysis: Track which channels drive most engagement
Content Refresh: Update and repurpose successful resources

# File Management

# Supported Formats

PDF Documents: Primary format for whitepapers and guides
Images and Graphics: Supporting visual elements
Charts and Diagrams: Data visualization and process flows
Additional Resources: Supplementary materials and templates

# File Requirements

File Size: Ensure documents are optimized for web delivery
Quality Standards: Maintain professional appearance and readability
Accessibility: Consider mobile and screen reader compatibility
Branding: Include company information and contact details

# Troubleshooting

# Common Issues

"I can't see my resources in the grid"

Check publication status (draft vs. published)
Verify you're logged into the correct account
Refresh the page or log out and back in

"Resource changes aren't appearing"

Allow time for system updates to process
Check if content is in draft or review status
Verify you saved changes properly

"Files aren't uploading correctly"

Ensure files meet size and format requirements
Check file upload completion
Verify file permissions and accessibility

# Getting Help

# When to Contact Support

Contact support if:

You can't access the whitepapers and guides section
Content isn't saving or publishing properly
You're experiencing technical issues with file uploads
You need help with advanced features or customization

# Support Information

Email: [email protected]
Include: Your account details and specific issue description
Response time: Within 24 hours during business days